Observable Media Virtual Production FAQ's

What exactly is virtual production, and how can it benefit our corporate or branded content?

Virtual production is an innovative filmmaking technique that combines real-world elements with digital technology to create immersive environments and dynamic visual experiences. For corporate or branded content, virtual production offers numerous benefits including enhanced creativity, cost efficiency, time savings, brand consistency, and the ability to deliver immersive experiences that engage audiences effectively, reinforcing brand identity and messaging.

How does your virtual production process work, from concept development to final delivery?

Our virtual production process begins with a thorough understanding of your vision and objectives. We collaborate closely with you from concept development, through pre-production, production, and post-production phases. This involves ideation, scriptwriting, design planning, asset creation, virtual set construction, filming, editing, and final delivery, ensuring a seamless and efficient workflow tailored to your project's needs.

Do I have to use Unreal Engine?
Not at all. We use multiple cutting edge technologies here at Observable Media; Unreal Engine, Zero Density, and Blackmagic Ultimatte 12 4k systems.

Unreal Engine and Zero Density are comprehensive real-time 3D creation platforms used for building and broadcasting virtual environments and assets, while Blackmagic's Ultimatte 12 system specializes in real-time keying and compositing for live broadcast and studio production.

Depending on the specific requirements of your virtual production project, either technology—or a combination of both—may be utilized to achieve the desired visual effects and results.

Can you handle all aspects of production, including scriptwriting, casting, and post-production editing?

Yes, we offer comprehensive virtual production services encompassing all aspects of the production process. From scriptwriting and casting to filming, editing, and post-production, our experienced team manages every stage of the project with meticulous attention to detail. We streamline the production process to ensure a seamless workflow and deliver exceptional results that exceed your expectations.