[Hickory, North Carolina – December 2nd, 2024] – Observable Media, a leading provider of innovative media solutions, today announced its utilization of the full range of Zero Density's virtual production platform. This allows Observable Media to offer state-of-the-art virtual production capabilities to a wider range of content creators, including small businesses, independent producers, and creators.

Zero Density, a world leader in virtual production technology, recently launched the Open Studio License Program, to empower smaller studios with the high-end platforms previously more available to large productions. This program follows the recent end user license agreement (eula) update of Epic Games. Observable Media is leveraging this program, along with Zero Density's full suite of software, to provide innovative technology in virtual production based on Unreal Engine 5, and live broadcasting for their clients

and partners. Observable Media is the first virtual production studio selected to be a part of their Open Studio Licensing Program.

"Observable Media is bringing Hollywood-caliber virtual production to North Carolina," said Justin Allen, Founder of Observable Media. "By integrating Zero Density's platform, we're empowering creators across all sectors – from corporate messaging and training to filmmaking and live events – to tell their stories in more engaging and immersive ways. We're the only studio in North Carolina offering this breadth of technology, and we're excited to be at the forefront of the virtual production revolution."

“We are happy to see Observable Media embracing our Open Studio License Program to bring Hollywood-caliber virtual production to their community, " said Ralf van Vegten, CMO at Zero Density. “This program was designed to empower small businesses and individual creators with the same high-end tools used by the world’s largest broadcasters and studios. Observable Media’s innovative approach is a testament to the program’s potential, and we’re proud to support their vision of bringing end-to-end virtual production tools to North Carolina.”

Observable Media is partnering with Zero Density to unlock a whole new dimension of virtual production, enhancing their existing green screen, LED volume, and motion capture capabilities with cutting-edge technology. With real-time tools for keying, compositing, and tracking, they can transport their clients to fantastical worlds, futuristic cities, or historical settings – all with incredible precision and realism. This allows Observable Media to offer even more creative flexibility and control within their 4K production pipeline, from initial concept to final delivery.

About Observable Media:

Observable Media is a full-service media production company specializing in cutting-edge virtual production solutions. Based in Hickory, North Carolina, Observable Media empowers content creators with the tools and expertise to bring their visions to life. Combining innovative technology with a passion for storytelling, Observable Media delivers high-quality video production services, including virtual sets, live streaming, animation, and motion graphics, driving the future of virtual production.

About Zero Density:

Zero Density gives visual storytellers the tools to bring their creative vision to life effortlessly and with lasting impact. Our integrated virtual production and real-time motion graphics platforms boost operational efficiency and deliver results you can rely on.
Zero Density is your forward-thinking industry partner, with offices around the globe serving clients such as The Weather Channel, CBS, Univision, and Warner Media.

Contact:

Observable Media

www.observablemedia.com

info@observablemedia.com

Zero Density

https://www.zerodensity.io/

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